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They have been firm friends for many years and despite their different jobs are always on hand to champion the other.
So it was no surprise to see Holly Willoughby on hand to support Fearne Cotton as she launched her latest fashion line for Very earlier today.
The best friends posed together with Fearne wearing the second ensemble of the show, a lilac shift maxi dress with sheer panelling.
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This Morning presenter Holly opted for a bright scarlet ensemble which she teamed with a black jacket and opaque tights
And Holly wans't the only familiar face to attend the fashion show with TV presenter Myleene Klass fashion designer Whitney Port also on hand to survey the latest designs at the London Fashion Week Show.
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Following the current celebrity trend recently championed by fellow Brit Cheryl Cole, Fearne's hair was teased to exaggerate its volume, producing a somewhat artificial effect.
The loose waves were reminiscent of a style often favoured by Gwen Stefani, whose ability to marry cutting edge and retro fashion has made her a style icon.
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Her makeup was simple but effective, with mascara and minimal eyeliner creating a little definition around her eyes, and hot pink lipstick as the main focus.
Fearne completed her youthful look with very high leopard print heels.
The star took to Twitter to update fans on her day, tweeting excitedly: 'Morning!
Got Miles Kane in the live lounge today on my show. Then off for my very.co.uk fashion show!'
'On the way to the venue for my fashion show. Eye bags need removing, hair needs brushing, and stomach needs spanx. Goodbye italian gut!' she added this afternoon.
As the show drew closer, nerves started to creep in, as she wrote: 'An hour to go until people start arriving for my fashion show! Ah! Nervous now!'
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Fellow presenter and model Myleene Klass showed up looking cute in a blue summer dress, like Fearne accentuating her lips with a bright red.
She later tweeted her admiration for Fearne's designs, saying: '@Fearnecotton stirling job tonight Mrs. You should be very proud x'.
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Also there was Hills star and fashion designer Whitney Port, who chose wide trousers and a colourful jumper to create a laid-back ensemble.
Whitney was also impressed, and tweeted Fearne afterwards: '@fearnecotton Absolutely LOVED your show! The 60's aesthetic, frizzy hair and bright orange lips were so fun!'.
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source:dailymail
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