The Moscow Millionaire Fair held in Moscow, Russia is an annual fair for the exclusive Russian Millionaires of today. It is probably the most famous luxury exhibit in Europe, if not the World. The Millionaire Fair was organized in 2002 by Gijrath Media Group B. V., the publishing house which issues magazines for the rich and famous such as Millionaire and Jackie. The Exhibition in Moscow is organized in co-operation with publishing house Independent Media Sanoma Magazines (newspapers Vedomosti, The Moscow Times, Na rublevke, magazines Harper’s Bazaar, Robb Report, Esquire, Cosmopolitan, FHM and many others).
The Millionaire Fair was founded four years ago in Amsterdam as an event for advertisers and readers of the Miljonair magazine. Since then, the Millionaire Fair became a landmark in the luxury event calendars. In September 2005 Independent Media Sanoma Magazines and GMG Events B. V. organized this event for the first time in Russia.
The Fair is not just for the very rich, it is open for everyone to enjoy, but obviously it is the millionaires who will be making the grand purchases and filling the event. The event is usually strict-dress coded and entrance is invitation only. Tickets can be purchased prior to the event. The attractions this year included a $1 million phone encrusted in diamonds, the choice to buy a house on an island, or the island itself and £25,000 perfumes.
From the Official Press Release;
This year more than 38,500 guests visited the fair. More than 200 companies specializing in luxury products from all over the world participated in the Millionaire Fair. Among the exclusive products sold were:
- Seven exclusive Bugatti cars costing 1,300,000 euros each
- The New Star yacht from leading luxury boat distributor Timmerman Yachts
- 15 GoldVish luxury cell phones costing upwards of 350,000 euros.
- A Bovet watch costing 450,000 euros
- A house costing 25,000,000 euros
- Services worth 15,000,000 euros
- A Red Hummer costing U.S. $95,000
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