Design
For the 7 Series, the previous E65/E66 model marked a revolution in the 7-Series design, while the F01 is more evolutionary. The front end is inspired by the BMW CS Concept, from the large twin grilles to the headlamps, which have “eyebrows" and internal configuration similar to individual lamps but slightly different in shape. It now looks more conventional and less controversial than the vehicle it replaces. The interior has also been reworked and the column-mounted shifter has relocated to the center console.
Presentation
The car's official unveiling occurred in the Red Square in Moscow (Russia) on 8 July 2008. The unusual nature of the unveiling had been attracting attention since 6 July 2008. The new BMW 7 series was placed in the upper half of an acrylic, glass, and steel hourglass. The car was initially hidden by more than 180,000 silvered balls, which gradually dropped into the lower half to reveal the new BMW 7 Series.
Engines
At the 2008 LA Auto Show, BMW announced the North American version of BMW 7 Series would use a 4.4L twin-turbo V8 engine (from the BMW X6 xDrive50i) rated 400 hp (300 kW) and 450 lb·ft (610 N·m) of torque.
The flagship 760Li with a twin turbo V12 engine will be introduced later and will be equipped with ZF's new 8HP 8-speed automatic transmission.
Platform sharing
The F01 platform is expected to provide components for a smaller Rolls-Royce slotting in below the ultra-luxury Phantom, internally known as the Rolls-Royce "RR4". This $250,000 car would be assembled by Rolls-Royce in their factory in Goodwood, England.
Hybrid
The BMW Concept 7 Series ActiveHybrid is a concept model that uses the engine from 750i, but adds an electric motor rated 20 PS (20 hp/15 kW) and 210 N·m (155 lb·ft) torque. The hybrid system was based on the 2-mode hybrid from Daimler AG. The regenerative braking unit includes 12V Absorbent Glass Mat batteries, running in parallel to 120V electrical network for electric motor. In also included a 8-speed automatic transmission. BMW claims it reduced fuel consumption and emissions by 15% over the non-hybrid model.
The car's exterior profile was designed by Karim Habib, Team Leader, Advanced Design for BMW in Munich, Germany.
The car was first unveiled in 2008 Paris Auto Show.
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